Data / Empowering High Performance

When you think of fine dining, haute cuisine or five-star meals, healthcare data and market research services don't exactly jump to mind. But it occurred to me the other day (when I came across a tweet from @justgrimes) that these elements have more in common than you think.

If data equals raw ingredients, then information equals a cooked meal. Data doesn't help people unless they know how to whip it up into a delectable dish - an aggregation of information that can be used to promote a product, identify a trend, or be transformed into the latest sales solution. This statement perfectly describes the partnership between Porter Research and Billian's HealthDATA. 


BHD provides valuable healthcare data through such products as the Portal, which Porter Research can then transform into a valuable sales tool through its various marketing research and consulting service lines. Just take a look at the recent white paper, " The Road Traveled: Providers' Perceptions of ARRA Legislation from Inception to Meaningful Use." It's a great example of how various elements - research, data, webinar - can be blended together to present a concise overview of an issue of tremendous importance right now to everyone in the healthcare IT field.

Now, doesn't that just make you want to see what Billian's HealthDATA and Porter Research can cook up for you? Give us a call and make a reservation today.



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