Porter Research Blog
The Extra Degree Makes all the Difference
by Cynthia Porter, President
The popular book 212° the extra degree® offers a message of motivation that extends beyond the bottom line.
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Not in the Budget? What IS in the Budget?
by Don Graham, General Manager, Porter Research and Billian's HealthDATA
It's important to look past budget constraints in order to fully realize that investment in a new sales tool can offer great benefit to the bottom line.
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Innovate. Execute. Get Results.
by Cynthia Porter, President
Innovation may be the buzzword heard round the world, but its underlying principles provide a solid bedrock on which to drive growth and profitability.
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Take a Dose of Messaging Medicine
by Jennifer Dennard, E-Media Marketing Specialist
Market research firms need to take advantage of their own expertise and occasionally reevaluate the impact of their brand's message.
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What’s the Future of Market Research? It May be Simpler Than You Think.
by Kitty Brigham, Market Research Strategist
Market research may continue to move towards more high-tech methodologies, but it’s the more tried-and-true characteristics of insightful listening and analysis, and quick turnaround that will truly make or break future front runners.
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What Happens at HFMA ...
by Cynthia Porter, President, Porter Research; and Lisa Reichard, RN, Director of Business Development, Billian's HealthDATA
The Porter Research and Billian's HealthDATA teams came away from the recent HFMA ANI 10 Healthcare Finance Conference with key industry observations and great Vegas stories.
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Know Before You Go
by Cynthia Porter, President
Educating yourself about your prospects and their needs will go a long way towards building a business relationship, and may even result in sales down the road
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Conducting Research at Trade Shows Circumvents the Research “Project Management Triangle”
by Dave Himes, Chief Marketing and Communications Officer
Executing qualitative in-depth interviews or focus groups at industry events, conferences and tradeshows routinely delivers cost-effective, high-quality results quickly.
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Embedded Surveys Deliver Actionable Results
by Russell Green Jr., Vice President, Operations
Embedded surveys, with their ease of use and increased response rates, allow businesses to develop personalized and automated email campaigns to strengthen relationships with their customers, partners and prospects through ongoing communications.
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Are You a Market Research Firm with a Slim Marketing Budget?
by Jennifer Dennard, E-Media Marketing Specialist
Want to get the word out about your marketing research firm, but don’t have much of a marketing budget? Social networking sites offer easy ways to generate brand awareness at little cost.
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Research Can Be Fun and Easy with Bulletin Board Focus Groups
by Laurie Gee, VP, Research
Yes, you read that right. Online bulletin board focus groups offer benefits to participants and researchers.
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Smarter Selling ... A Necessity Today
by Don Graham, General Manager, Porter Research and Billian's HealthDATA
Using third-party sources of information is a must to remain competitive and productive in today's marketplace.
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The Road Less Travelled to an EHR is Now a Race to Meaningful Use
by Allison Norfleet, Vice President, Business Development
The ARRA HITECH Act has the propensity to be the most significant piece of legislation to impact the overall healthcare provider space in recent history. What will the overall outcome be? Where will providers be by 2014? Will patient EHRs be achieved in this timeframe?
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Cooking Up Sales Success
by Jennifer Dennard, E-Media Marketing Specialist
Healthcare data, market research and great food have more in common than you think.
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HIMSS 2010: That’s a Wrap
by Cynthia Porter, President
I got to talk with numerous clients and prospects, catch up with old friends and colleagues, and came away feeling the healthcare IT industry is, like HIMSS, always moving, changing and above all, exciting.
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